The Cake is a Lie.

Because I didn't get any cake on my birthday (:[ sad, right?), I've been wanting some cake lately. I guess I can just smell like cake all month long with this:

Woohoo for free birthday goodies! I got this totally free (no purchase necessary) at Sephora, I just had to sign up for their Beauty Insiders Club via email.

Coldstone Creamery will also give you a free ice cream on your birthday if you sign up for their birthday email club!

What other cool freebies do you take advantage of when your birthday rolls around every year?